![]() Furs, stockings, ties and perfume were also manufactured in regional centres across the world, spreading his brand name quickly around the globe. Having realised the importance of the complete look - and that the New Look could not be successfully achieved without the correct Dior shoes, gloves and hat - Dior, together with business partner Jacques Rouët, licensed his name to a range of luxury accessories. In 1949, Dior was the first couturier to arrange licensed production of his designs. In the same year, he launched Dior Parfums - with Miss Dior being the first fragrance to launch, and Diorama launching the following year. Each collection included a coat named after his place of birth, Granville in each show at least one model wore a bunch of his favourite flower, lily of the valley and he never began a couture show without having consulted his tarot card reader.ĭior established a luxury ready-to-wear house on the corner of 5 th Avenue and 57 th Street in New York in November 1948. He was known to be very superstitious, a quality which increased with age. Dior was even invited to stage a private presentation of the collection for the British royal family - although King George V reportedly forbade the young princesses, Elizabeth and Margaret, from wearing the New Look in case it set a bad example at a time when rationing was still in force. ![]() The house was inundated with orders and world-famous stars such as Rita Hayworth and Margot Fonteyn bought and wore pieces, raising Dior's profile significantly. ![]() Reality of Europe, and helped re-establish Paris as the joyful The opulence of his designs contrasted with the grim post-war Rebuttal to post-war fabric restrictions - the average dress usedĢ0 yards of fabric - the look received some criticism upon release. On February 12, 1947, Dior showed his debut collection,Īnd fuller bust than had been seen since the turn of the century. Officially, the house of Dior considers 1947 to be the year of conception as that is when Dior showed his first collection. He founded the house of Christian Dior on Decemat 30 Avenue Montaigne Paris, backed by Marcel Boussac, a cotton-fabric magnate. In 1947, Dior named his debut fragrance Miss Dior as a tribute to her. ![]() During the war, Lelong - like other French ateliers including Jeanne Lanvin and Nina Ricci - dressed the wives of Nazi officers and French collaborators as a way of preserving the fashion industry throughout the conflict for both economic and artistic reasons.Īt the same time, Dior's younger sister Catherine joined the French Resistance, resulting in her capture by the Gestapo and subsequent imprisonment at the Ravensbrück concentration camp. He then went to work with fashion designer Robert Piguet until he was called up for military service in 1940.Īt the end of his service in 1942, he began working for couturier Lucien Long, where he and Pierre Balmain were the primary designers. Upon leaving school, Dior took over a small art gallery which his father bought for him, where he and a friend sold work by artists including Pablo Picasso.įollowing the onset of the Great Depression in 1929, the death of both his mother and his brother, and the collapse of his father's business, Dior was forced to close his art gallery. Aged five, he moved with his family to Paris.Īlthough his parents had hopes of him becoming a diplomat, Dior was artistically inclined and began to sell his sketches on the street to make pocket money. Christian Dior was a French couturier, best known for his eponymous fashion house which is often referred to as just Dior.īorn in the seaside town of Granville on the coast of Normandy in 1905, he was the son of a wealthy fertiliser manufacturer and was one of five children.
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